Gridiron Football Fans Got Hold of Exclusive Super Bowl NFTs
After the success of NBA Top Shot, blockchain products became a big deal in American sports, especially in the National Football League (NFL) where players and the organization itself began to actively establish business connections with crypto firms, promote and adapt their products, with a special focus on non-fungible tokens (NFTs).
Table of contents:
- Commemorative tickets to Super Bowl LVI got tokenized.
- NFTs as the future of ticketing and fan engagement opportunities.
Commemorative tickets to Super Bowl LVI got tokenized
No one would dare to deny the fact that the latest Super Bowl, its 56th iteration, was a blast. It took place on the packed SoFi Stadium where over 70,000 spectators witnessed the clash between Los Angeles Rams, coached by Sean McVay, and Zac Taylor’s Cincinnati Bengals and got the flair and the thrill of the finest sports action a fan could wish for. The game itself ended with the Rams getting a tough win (23-20) after scoring 7 to none in the final quarter. Cooper Kupp, the wide receiver for Los Angeles Rams, was named the most valuable player (MVP) of this amazing game. There is no doubt that fans will remember this grand show of athleticism and sportsmanship for years to come.
And to keep these memories “fresher,” the NFL released the virtual commemorative tickets in the form of NFTs that were distributed among all attendees of the event, the uniqueness of which also lied in the fact that it was the first-ever football game with complete mobile ticketing. Therefore, each fan who came to the stadium to enjoy the live game was eligible for a complimentary and fully customized non-fungible token that included the information about the section, the row, and the seat from which he or she watched the Rams and the Bengals go at each other.
NFTs as the future of ticketing and fan engagement opportunities
When asked about the latest NFT initiative, Bobby Gallo, the Senior Vice President for Business Development at the NFL, reminded that the concept of virtual commemorative tickets in the form of non-fungible tokens was first implemented during the regular season and enjoyed an overwhelming success as it has proven to be a very unique fan experience. Upon realizing the popularity of this idea, the league decided to extend this program to the postseason and the grand finale that was Super Bowl LVI. In his opinion, the introduction of ticketing through non-fungible tokens is like collecting ticket stubs, something that all fans love doing, but only in a digital form which is far better in terms of aesthetics and safekeeping. Plus, it might be worth something in a while since that was only the second game in the history of the Super Bowl that took place in Los Angeles. And to mark this event, the NFL had also presented a series of seven commemorative tokens that could have been purchased before the match day.