It’s Not All About NFL and NBA: NFT Marketplace That Empowers Less Popular Sports
NFTs have been taking the world of sports by storm, but most of them celebrate widely popular ones like football, basketball, or boxing. But what if you are a fan of powerlifting? EX-Sport Starz has the solution.
Table of contents:
- NFTs must meet the needs of all sports fans.
- Muay Thai fans can own NFTs too, thanks to EX-Sports Starz.
NFTs must meet the needs of all sports fans
Even the biggest crypto skeptics can’t deny the growing impact of non-fungible tokens (NFTs) on various businesses, artists, and social media communities. But sports has certainly become the industry where this impact is probably the most tangible. We all know about the successes of NBA Top Shot, Sorare, and Autograph, the platforms associated with major sports leagues. However, the less popularized sports associations and athletes also need to get a fair share of attention and profits.
But the products offered on the abovementioned platforms, perhaps with the exception of Autograph, are being distributed through the middleman that takes the share of profits and cuts off fans from engaging directly with idolized athletes, whereas athletes aren’t monetizing their popularity to the fullest extent. Today, sports fans don’t have to go from store to store in search of rare cards or other collectibles - all of those are available on designated online platforms. Moreover, they have full ownership of every purchased collectible or token, recorded on a blockchain. The popularity of blockchain-enabled sports solutions has been booming over the past couple of years, but there are still plenty of uncharted waters to sail through, and if you want to go there, consider boarding the ship called EX-Sports Starz.
Muay Thai fans can own NFTs too, thanks to EX-Sports Starz
The founders of this up-and-coming platform for sports collectibles decided to challenge the dominance of Socios.com and NBA Top Shot by facilitating fan engagement and helping athletes from different leagues and associations, even those that don’t have a global popularity, establish sustainable revenue streams through token issuance and subsequent sales. EX-Sports Starz caters to the needs of fans, athletes, federations, and NFT collectors. The project managed to create a one-stop shop for all these categories of users where athletes can mint collectible cards on the Ethereum blockchain for users to buy and trade on the proprietary marketplace. For each such activity, users can earn three kinds of tokens: EX Tokens, the platform’s native token, and the most popular one, Winz Token, and Famez Tokens.
What’s significant about EX-Sports Starz is that it’s not focused on hyping up through attracting sports superstars but rather on giving a chance to lesser-known athletes that represent sports that don’t have global traction, such as Muay Thai, Jiu-Jitsu, or powerlifting. And to maintain these aspirations, EX-Sports Starz concluded partnership deals with the International Powerlifting Federation (IPF), the Jiu-Jitsu International Federation (JJIF), and the International Federation of Muaythai Associations (IFMA). Right now, sports fans can purchase NFTs of amateur Jiu-Jitsu fighters, professional Muay Thai artists like Changpuek and Kai Chee, as well as special editions that feature the painting of Diego Maradona or the jersey of Italian football club Napoli. Lately, the project released the exclusive NFT collection dedicated to the late Argentine football legend and plans to release a lot of similar products in the near future.