The Most Stylish Crypto Ambassador: David Beckham Scores the Deal with Digital Bits
DigitalBits hired one of the most recognizable faces in sports to promote their crypto interests.
Table of contents:
- Bend it like DigitalBits.
- The popularity that will turn people towards the innovative way.
Bend it like DigitalBits
David Beckham has always been one of the most advertisable persons in the sports world: he got the looks as well as nearly impeccable manners, and status of a football legend. Any marketing expert would tell you that Beckham would always be the top choice for the top promotional campaign. And apparently, DigitalBits is aiming for the top.
The former sports superstar and socialite received another title, the global ambassador for the up-and-coming blockchain project DigitalBits. From now on, he will promote the interest of the said company to potential consumers, popular brands, and businesses from across the globe. As for what DigitalBits does, it develops a layer-one blockchain protocol that focuses on security and efficiency. The blockchain offers ways to tokenize any virtual asset be that an artist-created NFT or the one that belongs to a sports organization of a recognizable brand. In essence, it’s the platform for micropayments with super low to negligible fees. Well, fast and cheap payments aren’t the hardest to promote, so we are certain that David Beckham will do a great job.
Surely, he will be able to bring on-board such massive brands as Electronic Arts, Adidas, Maserati, Sands, and many more. Besides, the solution from DigitalBits is also eco-friendly which is a big advantage at times of growing climate concerns.
The popularity that will turn people towards the innovative way
Beckham’s popularity translates to a huge army of followers on social media which surpasses 138 million, and a gigantic 9 billion impressions across those media. Besides, he is a type of celebrity that is equally popular in the West and in Asia, so the message from DigitalBits will be heard worldwide. And in the spirit of today’s blockchain-related marketing campaigns, David Beckham announced the launch of his personal NFT collection created on the DigitalBits blockchain along with several other products.
The new ambassador praised the DigitaBits team for offering a “major opportunity to create new experiences for fans online.” He expressed the desire to participate in other innovative projects in the future.
Al Burgio, the founder of the blockchain project, welcomed David Beckham as their new ambassador and said that together they will “bring the transformative power of blockchain technology to mainstream audiences.” Rest assured that with the Beckham deal, DigitalBits has tapped into a huge audience of sports fans.